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It’s pretty clear that the future of retail & ecommerce (and pretty much every other industry) in the enterprise space -lies in delivering seamless, relevant omnichannel consumer experiences.

That means that brands with offline retail and online ecommerce businesses need to expand and converge their efforts to deliver the kind of modern shopping flow, that consumers expect.

For many business leaders, and their (often) already-overworked marketing teams, just considering this shift is enough to make them wish for simpler times.

But you don’t have to do it all today—and you don’t have to do it all alone.

The following explains:

- why you should care about omnichannel retail
- why now is a great time to start taking action
- and the emerging tech that smart omnichannel retailers are implementing to build a seamless online-to-in-store shopping experience for current and future consumers