Retention is the lifeblood of successful, long-standing business. Why? To truly understand the psychology behind consumer behaviours, emotions and tendencies — you need to genuinely connect and interact on multiple levels, with a view to forming rock-solid bonds. You guessed it… This dramatically increases the likelihood of achieving loyalty — and as an end result — repeat custom. If your brand is to tightly grasp and maintain success, custom of this nature is definitely what you want to acquire. Apply these 6 super-psychological triggers to maximize customer retention.