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As a software company, lifelong customers are your bread and butter.

They’re the people who subscribe to your product for years, and provide consistent (and reliable) revenue.

Who wouldn’t want that–especially when companies in the U.S. lose $136.8 billion per year due to avoidable consumer switching?

When people think of a great customer retention strategy, after-sales support and loyalty programs usually spring to mind.

However, you might be missing a trick; content marketing is a great customer retention strategy that could convince existing users to stick around for the long-run.

Here’s how to use it effectively.