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When it comes to growing your SaaS business, securing recurring revenue is the name of the game.

After all, monthly recurring revenue (MRR) is what makes the SaaS model so attractive in the first place - and without subscribers, you don’t have a business.

Since MRR is so critical to the success of your SaaS business, let’s take a closer look at how to calculate this metric in the context of SaaS sales, as well as how you can optimize your MRR for faster growth and higher profits.

  • GR

    Gigi Rodgers

    over 1 year ago #

    I love it when I can use formulas and calculations to figure out business & marketing stuff.
    There's a feeling of absolution about it.

  • BM

    Bill Murphy

    over 1 year ago #

    Upselling is way underutilized!

  • TE

    Tina Eaton

    over 1 year ago #

    Lowering your CAC and offering (even upselling) annual plans are two great ways to cut cost as well as avoid the perception that you're passing that cost on to consumers. Nice tips!

    • NB

      Nigel Burke

      over 1 year ago #

      I'm not sure I understand the connection between cutting customer acquisition costs and increasing revenue? Is it that a more simplified onboarding process will lead to more customers?