Virality is the ultimate goal for developers. Word gets out about a new app, and suddenly it spreads like wildfire.
You don’t always need to spend time or money coordinating launch dates and sending out press releases. Your app should be designed for virality, so you can leave the rest of the work to the best marketers: your users. Publicity from happy customers isn’t just free, it’s 100% authentic. This interaction workflow should be built into the app’s experience itself.