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Product positioning & strategies related to it are an essential (if often underestimated) part of your marketing strategy and is communicated in a lot of ways – from how you talk about your product, through your pricing, to what features you give priority to in your product development runway.

Since poor positioning can sink a really good product, it’s crucial that you think about it before you launch. Falling into the pitfall of FOMO and just imitating competitors or trying to please everyone are the most common issues in product positioning & strategies. If you want to avoid the crowded ‘red ocean’ – make sure you stay true to your calling and communicate in a consistent way that your ideal customer really understands.

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