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Before you buy something in a brick and mortar store, you interact with it. You test drive cars, you touch blankets, you smell candles. In ecommerce, that interactivity is missing, which puts a lot of pressure on product photos to fill the void. Fortunately, your brain can process images in as little as 13 milliseconds. It can remember more than 2,000 images with 90% accuracy over the span of a week...

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    Shanelle Mullin

    over 2 years ago #

    Thanks for sharing this, Ty. I tried to include as many little-known studies as possible and bust some long-held myths.

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    Brittany Berger

    over 2 years ago #

    Love these tips! A friend posted an Instagram story on Monday about the "camera tripod" she ordered from Amazon that was...maybe for a Barbie's camera? It was 3-4" tall. Showing size is SO important lol.

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    James Scherer

    over 2 years ago #

    Love when articles upend best practices. The whole "include a smiling person" was destined to fall of its pedestal sooner than later. And I love the expert's insight: "Human models are more often a distraction. They take the focus away from the product.... If I’m looking for a holiday home or a hotel, I want to imagine myself relaxing there... If somebody else were sitting on ‘my couch’, this product photo would not have the same impact."

    BRB, gotta set up like 12 A/B tests right quick...

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    Aaron Orendorff

    over 2 years ago #

    Small rugs aside, this is a fantastic post. What I love about is how the use of images (and especially the live-looking heatmap) drive it. Very interesting stuff on realistic photos and UGC as well.