Video-driven content marketing is all the rage. On Facebook alone, according to the platform’s own data, people are watching more than 100 million hours of video content every day. Cisco estimates that video will account for over 80% of all consumer internet traffic at some point within the next four years. And according to eMarketer, over the course of 2017, the digital video audience is projected to grow by 8.2%, meaning more than 62% of the world’s internet users will be digital video viewers. Although the same report projects only marginal growth, to the tune of 63.4%, by 2020, video consumers are expected to spend more time watching video content. Amid all of this growth, software companies are having a hard time keeping up with demand. The tech tools available to marketers who want to get into video are often prohibitively expensive and time-consuming – especially if you don’t already come from some kind of video or visual background. But there are some noteworthy exceptions. Here are some companies that are making solid inroads with new video solutions.
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