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Video-driven content marketing is all the rage. On Facebook alone, according to the platform’s own data, people are watching more than 100 million hours of video content every day. Cisco estimates that video will account for over 80% of all consumer internet traffic at some point within the next four years. And according to eMarketer, over the course of 2017, the digital video audience is projected to grow by 8.2%, meaning more than 62% of the world’s internet users will be digital video viewers. Although the same report projects only marginal growth, to the tune of 63.4%, by 2020, video consumers are expected to spend more time watching video content. Amid all of this growth, software companies are having a hard time keeping up with demand. The tech tools available to marketers who want to get into video are often prohibitively expensive and time-consuming – especially if you don’t already come from some kind of video or visual background. But there are some noteworthy exceptions. Here are some companies that are making solid inroads with new video solutions.

  • LS

    Lisa Sicard

    over 2 years ago #

    Hi Eren, thanks for sharing this. I've started using video a little here and there and I'd love to use tools like these to make mine more professional. Slidely looks like an easy one to start with.
    It's amazing how I've been seeing more and more bloggers using them on their posts. Facebook live has also increased people doing video live - a little more scarier for me :)
    Have a great day Eren and thanks again!

  • DG

    Dana Gore

    over 2 years ago #

    Yep, I've seen it going in this direction for a while now.
    Video marketing is basically the same thing as commercials. The funny thing is, if someone isn't forced to watch them, but they're interested in a product or service, the likelihood they'd voluntarily watch it is much higher.

    I know I do.
    I also see a lot more video book trailer these days (I have one for each of my books as well).
    Thanks for sharing this. :)

  • RG

    Robert Gillings

    over 2 years ago #

    So excited to see where the future of video takes us.

  • BP

    Brenda Pace

    over 2 years ago #

    Hey Eren! What goodies you have for us today! I see video becoming more and more popular. I dabble a bit in the past but being one who doesn't like to watch video, I haven't gone that way myself. I may in the future have to rethink that but for now, just not too keen on it.

    The tools that are shared in the article seem fabulous! I'm definitely going to bookmark the article for future reference.

    Thank you for sharing it!

    B

  • JM

    James McAllister

    over 2 years ago #

    Good stuff. I'm going big on video in 2018 and actually construction on our mini-video studio starts in 2 weeks.

    I almost bought Wistia a few years back, a lot of marketers recommended it and I know it's only gotten better since then. I'll have to do another comparison with Vimeo Pro which is what I've been using now for hosting.

    Slingstudio looks interesting to me as well and I will have to look up more information on how it can help. My main goal is to be able to broadcast to Facebook, YouTube and Instagram at the same time.

  • RB

    Ryan Biddulph

    over 2 years ago #

    All look very promising Eren. Wistia seems really cool because it gives companies greater control in sending out a clear brand message. I dig it. All the startups though have some super redeeming qualities, and video is something we all need to pay attention to, in order to position ourselves for the future. Great list!

  • JH

    Joy Healey

    over 2 years ago #

    Thanks for sharing those video tools, Eren.

    Like Brenda, I'm not a great video watcher so haven't used it much myself, but I realise I'm in the minority - especially with the statistics quoted. I wonder how people find the time to watch all these videos, but clearly they do!

    So then it's onto how to make videos that look more professional than those I shoot on my phone (which are dire).

    The video tools you introduced us to have that covered. I especially like the way Stories Ads nabbed your email by producing a free video for you. Irresistible marketing :-)

  • RC

    Ravi Chahar

    over 2 years ago #

    Hi Eren,

    Creating online videos can be tricky for many. I have tried it a couple of months ago but didn't really get the spark I was looking for.
    It's always good to know about the startups and the listed platforms are flourishing. Filmoria seems to be an interest desktop app.
    Glad to know about it.
    ~Ravi

  • LR

    Lorraine Reguly

    over 2 years ago #

    Videos are so popular that I'm not surprised new startups are being created to help others with THEIR video creation and marketing.

    Delmondo sounds simply fabulous!

    It's great to see a familiar name associated with it, too. (Gary Vaynerchuk is an investor in it. This guy is AMAZING.)

  • SA

    Swadhin Agrawal

    over 2 years ago #

    Hi Eren,
    Thanks for sharing this. I am still very new to video marketing but I know it is on the rise and in trends. These list of tools you mentioned are so useful but I do have a bit worry about the investment and if it is worth it.

    Forwarding it to some of my clients. :)

    -Swadhin

  • CR

    Cori Ramos

    over 2 years ago #

    Hi Eren,

    I agree - video is all the rage right now. Everyone is jumping onboard with Facebook live, Instagram stories and Snapchat.

    I am just getting around to doing videos. I don't know much about the tools out there - which is one of the reasons why I've hesitated because I want mine to be clean and professional looking.

    Thanks for giving me a head start. There are a couple on this list you shared that I will be looking into for sure!

    Cori

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