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The traditional marketing funnel has changed.

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote brand affinity — and even advocacy.

This year’s marketing trends are all about creating captivating digital experiences.

The growing momentum of social e-commerce, inclusive marketing, or brand activism means that marketers are connecting authentically with their customers.

Marketers like Forbes contributor and inclusive marketing expert, Sonia Thompson; social media marketing experts, Eva Taylor of Hootsuite and Taylor Loren of Later; Or, Andy Crestodina, the authority on content marketing and original research. All of whom we spoke to for this round-up article.

In 2019, say goodbye to the traditional marketing funnel, and welcome this year’s focus on the nurturing the customer relationship. These six marketing trends are set to take off this year:

  • DR

    Daniel Rosales

    5 months ago #

    Great article! I definitively try longer content and more original research.

  • JS

    John Sprague

    5 months ago #

    I especially liked the submitting image criteria. A lot of times I found myself liking something and not be able to identify it through words in my google searches.

  • MM

    Megan Mosley

    4 months ago #

    So totally right, the user experience is what converts. More and more brands are relying on word of mouth marketing and using it to leverage their customer relationships.

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