The traditional marketing funnel has changed.
No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote brand affinity — and even advocacy.
This year’s marketing trends are all about creating captivating digital experiences.
The growing momentum of social e-commerce, inclusive marketing, or brand activism means that marketers are connecting authentically with their customers.
Marketers like Forbes contributor and inclusive marketing expert, Sonia Thompson; social media marketing experts, Eva Taylor of Hootsuite and Taylor Loren of Later; Or, Andy Crestodina, the authority on content marketing and original research. All of whom we spoke to for this round-up article.
In 2019, say goodbye to the traditional marketing funnel, and welcome this year’s focus on the nurturing the customer relationship. These six marketing trends are set to take off this year:
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