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Retention is a tricky beast. Getting your user onboarding experience right for retention often takes iteration and patience, but it’s always worth the effort.
So good to see when marketers share their failures as well as what worked. All 7 failures lead to feedback which lead to a more informed strategy. Great story here @TyMagnin :)
Loving the focus on retention and cultivating growth there. @danwolch mentions having people own new user onboarding. Curious to hear how you see onboarding & retention being handled in companies @TyMagnin ! Who tends to own that process?
Great question Janet. We see user onboarding typically owned by a product manager, but I think Dan's notion that when you're running experiments you need multiple parties across teams who are bought in to help. That being said, it's also beneficial to have a DRI on each experiment—and I think that DRI is likely to be a PM.
Fantastic, Thanks for the incredible information.
Always grateful for the stories of ups and downs because you always find something new that can really help in business. Thanks!
Nice experiments you shared!! :)
Thanks to @danwolch and @bbalfour for letting us at Appcues host this rendition of the Sidekick experiments story.
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