Leave a comment

Retention is a tricky beast. Getting your user onboarding experience right for retention often takes iteration and patience, but it’s always worth the effort.

  • TW

    Tom Whatley

    over 3 years ago #

    So good to see when marketers share their failures as well as what worked. All 7 failures lead to feedback which lead to a more informed strategy. Great story here @TyMagnin :)

  • JC

    Janet Choi

    over 3 years ago #

    Loving the focus on retention and cultivating growth there. @danwolch mentions having people own new user onboarding. Curious to hear how you see onboarding & retention being handled in companies @TyMagnin ! Who tends to own that process?

    • TM

      Ty Magnin

      over 3 years ago #

      Great question Janet. We see user onboarding typically owned by a product manager, but I think Dan's notion that when you're running experiments you need multiple parties across teams who are bought in to help. That being said, it's also beneficial to have a DRI on each experiment—and I think that DRI is likely to be a PM.

  • AJ

    Alice Jackson

    over 3 years ago #

    Fantastic, Thanks for the incredible information.

  • DR

    Dave Rothenberg

    over 3 years ago #

    Always grateful for the stories of ups and downs because you always find something new that can really help in business. Thanks!

  • SW

    Smriti Wangnoo

    over 3 years ago #

    Nice experiments you shared!! :)

  • TM

    Ty Magnin

    over 3 years ago #

    Thanks to @danwolch and @bbalfour for letting us at Appcues host this rendition of the Sidekick experiments story.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
81
81