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Big data has become increasingly important to modern marketing strategies. To remain competitive, companies must find ways to leverage data and create an edge in this ever-changing landscape. This article explains why data scheduling is an important aspect of marketing automation in 2021

  • CM

    Conrad Milner

    about 2 months ago #

    Marketing is all about data. Ask any CMO and they will tell you the same. From my short experience companies who relay on data to make good marketing decisions are more likely to reach their KPIs. But when a company become too big they need to start implementing less scalable channels (such as PR and growth channels)

  • MU

    Marek U

    about 2 months ago #

    The article specifically discusses scheduling your marketing team's time and resource management rather than the broad topic of how it impacts your marketing strategy. So while it can be relevant for CMOs, I would file this under team management rather than marketing strategy.

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