The probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent. - clickz
If you want your business to be successful in the long run, it pays to give priority to customer retention.
Landing a customer who will pay for life is like hitting the jackpot. After all, it takes five times more effort to land a new customer than to retain an old one.
But loyal customers don’t just appear out of thin air. It takes a lot of time and effort to do so.
So, let’s take a look at the best customer retention strategies that can help you hold on to your most-prized assets!!