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Did you know that more than 40% of a business’ revenue is captured through organic traffic?

That’s why the majority of businesses are spending up to $5,000 per month on SEO.

But there’s a problem: If you’re not creating content that drives your target audience and convinces them to stick around, working your way up to position one will be a tough slog–meaning your SEO budget could be going to waste.

And, with 55% of marketers planning to increase their content marketing budgets over the coming year, competition is fiercer than ever.

Crafting content that shoots to the top of Google’s ranks is tricky.

There’s the ever-possible chance of investing time into 3,000-word blog posts that fail to make an impact–not to mention the several algorithm updates that spring on us unexpectedly (with the most recent one resulting in websites losing 50%+ of their organic traffic).

Don’t fancy overhauling your entire content strategy?

I don’t blame you.

But you will need to fix these content marketing mistakes if you’re to stand any chance at driving organic traffic.