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How can a professor and psychologist achieve cultural stardom and what marketing strategies does he or she has to use to get there. Dr Jordan Peterson has emerged himself from obscurity and moved to the stardom in a breakneck speed. 

As a growth study, I've taken his journey into the cultural stardom. In the last 18 months he:

📈 grew YouTube account from 10k to 1M subscribers

📈 put a book on the bestselling list overnight (top 3 Amazon bestseller in Amazon US, UK, AUS and Canada)

📈 sold out almost every venue he appeared on

📈 generated around $100k/m of recurring passive income

📈 sold 1.1M copies of 12 Rules for Life since January


I've broken down the strategies and levers that propelled him to the stages he is today. You can use the same principles and adapt them to your brand as well. 

  • RP

    Rok Premuz

    about 2 years ago #

    Good read! 💪

  • SV

    Steven van Vessum

    about 2 years ago #

    Interesting read Dejan, thanks for digging in and sharing that with us :)

    "You can use the same principles and adapt them to your brand as well." --> you can apply the same principles, but how much of it can brands apply to themselves? Like, what would you recommend for an internet startup to use and apply?

    • DG

      Dejan Gajsek

      about 2 years ago #

      Thanks for the comment Steven.

      Every industry and every person have thought influencers in their field. A bio startup has bio podcasters. It's easy to reach out and express interest in getting interviewed.

      The podcast host has content and you get exposed.

      As JP scaled in platforms so can you. You won't land the big page mention at first but you can work your way up the hierarchy.

      • SV

        Steven van Vessum

        about 2 years ago #

        Sure, I agree with that. Now I understand your take-away better.

        The reason I asked is because JP has an interesting profile. He's teaching at a university (authority), has controversial standpoints (attention, be it positive or negative), understands media/marketing very well and knows how to perform. Most business and people don't have that background, hence my question.

  • PG

    Pravin Gupta

    about 2 years ago #

    Really this is good ! !

  • GT

    Geoff Tucker

    about 2 years ago #

    I think the consequences of his techniques are the greater concern because of the type of men he's attracting and the audience he's building. I read about half his book - couldn't take any more of the terrible writing and dated POV. There are many marketing techniques to employ and not all work for each application. One case study doesn't equal a viable model that scales for all.