How can a professor and psychologist achieve cultural stardom and what marketing strategies does he or she has to use to get there. Dr Jordan Peterson has emerged himself from obscurity and moved to the stardom in a breakneck speed.
As a growth study, I've taken his journey into the cultural stardom. In the last 18 months he:
📈 grew YouTube account from 10k to 1M subscribers
📈 put a book on the bestselling list overnight (top 3 Amazon bestseller in Amazon US, UK, AUS and Canada)
📈 sold out almost every venue he appeared on
📈 generated around $100k/m of recurring passive income
📈 sold 1.1M copies of 12 Rules for Life since January
I've broken down the strategies and levers that propelled him to the stages he is today. You can use the same principles and adapt them to your brand as well.