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Step back for a moment. Imagine this, it’s the winter of 2009. Kanye West just stole the stage from Taylor Swift at the Much Music Video Awards declaring “Beyonce had the best video of the year.” You sit speechless watching it all unfold with a brand new iPhone 3 in hand. Now fast forward to 2016. A lot has changed. You haven’t watched the MMVA’s in years and your iPhone 3 is nowhere to be found. So why the heck are you still using the same email marketing strategy? In this post I'll break down 6 new school email marketing campaigns that can help you get: • Higher open rates • Higher click through rates • Higher conversions
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