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We all skim through content. We look for familiarity. We can’t stop twitching eyes on misaligned columns or bad formatting. All this can be related to our personal experience & thus the experiences of our email subscribers as well.

And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore.

But if you're not a professional designer or can’t write HTML codes, the task of designing an email may seem a bit daunting. But luckily, you can design a professional-looking, brand-aligned email that looks great on every device with the help of email design software.

We have compiled a list of 6 such tools below.

Three of these are purely email designing platforms that don’t offer any further functionality. These are Stripo, Chamaileon & Postcards.

The other three are email marketing softwares that have built-in email editors so you don’t have to manage multiple platforms. These are - Mailchimp, AWeber & SendX.

Read on to find the unique features and pricing for each platform and make your pick.