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"If you build it, they will come." That line might have worked for Kevin Costner in Field of Dreams, but such advice can be devastating for a company. So, how did companies like Zapier, Radius, Nimble, JitBit, and SEMRush make sure they were building a product people actually wanted, and get it to market without betting the farm? Find out...

  • BG

    Brandon Gains

    over 2 years ago #

    Loved creating this piece with Robbie - 57 marketers sharing their insights on what makes a modern product marketing strategy. Some highlights include: Persona Targeting, Product Positioning, Channel Management, Customer Feedback Loops, Experiment-Driven Marketing, Department Collaboration (Aligning Marketing with Sales + Customer Success) and many more!

    • RR

      Robbie Richards

      over 2 years ago #

      Likewise Brandon! Definitely some common themes emerging in there. I think this article will help provide clarity for anyone looking to launch a product marketing strategy, but doesn't know where exactly to start.

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