Leave a comment

How do you use lifecycle marketing to attract, convert and retain customers? 55 CMOs, VPs and Directors of Marketing discuss the key pillars for success.

  • MN

    Martin Nikleva

    4 months ago #

    Great to contribute to this piece, but also to read all of the interesting and helpful insights from so many other Marketing professionals!

    • RR

      Robbie Richards

      4 months ago #

      Thanks for contributing, Martin! Some great input for sure. Just need a day to read through and digest it all :)

  • BG

    Brandon Gains

    4 months ago #

    Loved working on this guide with all of these amazing marketing leaders! Shifting our focus from awareness + consideration campaigns to the post-purchase engagement loop is going to be an essential strategy to scale up company revenue.

    • RR

      Robbie Richards

      4 months ago #

      Cheers Brandon! I think there were some valuable insights that came out of this. Always nice to have C-Suite/ Exec level people lending their input too. Adds a whole new perspective.

  • LS

    Lucy Snell

    4 months ago #

    Thanks for asking me to contribute to this article, great to hear so many other points of view too. Really interesting article.

    • BG

      Brandon Gains

      4 months ago #

      Thanks Lucy! Definitely agree that campaign segmentation and personalization are the pillars of a successful lifecycle marketing strategy.

  • WE

    William Egan

    4 months ago #

    Epic roundup here.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
27
27