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How do you use lifecycle marketing to attract, convert and retain customers? 55 CMOs, VPs and Directors of Marketing discuss the key pillars for success.
Great to contribute to this piece, but also to read all of the interesting and helpful insights from so many other Marketing professionals!
Thanks for contributing, Martin! Some great input for sure. Just need a day to read through and digest it all :)
Loved working on this guide with all of these amazing marketing leaders! Shifting our focus from awareness + consideration campaigns to the post-purchase engagement loop is going to be an essential strategy to scale up company revenue.
Cheers Brandon! I think there were some valuable insights that came out of this. Always nice to have C-Suite/ Exec level people lending their input too. Adds a whole new perspective.
Thanks for asking me to contribute to this article, great to hear so many other points of view too. Really interesting article.
Thanks Lucy! Definitely agree that campaign segmentation and personalization are the pillars of a successful lifecycle marketing strategy.
Epic roundup here.
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