If you work for a SaaS company and are looking for the best ways to generate quality leads, cold emails and untailored ads won’t get you very far. In this case, personalized SaaS lead generation may be your best strategy.
As SaaS marketers ourselves, we were curious about the best lead generation strategies used by other SaaS companies. So we ran a survey, and 54 SaaS marketing experts responded with their insights! Here's what we found.