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Real-world examples of Influence author Robert Cialdini's principles of persuasion on today's top startups and tech products
This a pretty decent list of examples, although they could stand to have more explanation of "why" with each one. In addition, the most powerful use of the Cialdini principles is not to use one or the other, but to "stack" them on top of each other in a sequence to drive behavior.
Hey Morgan! I'm the guy who originally wrote the blogpost series that this reddit thread is based on.
I totally agree with you about stacking multiple principles for maximum oomph! Authority and Social Proof go together like peanut butter and jelly.
(Btw, the original posts have explanations as to how and why the examples work: http://blog.referralcandy.com/2014/11/27/dr-robert-cialdinis-6-principles-persuasion-50-examples-inside/
Which reminds me- I had a discussion with @lincolnmurphy right here on GH on the nuances of reciprocity.)
Testimonials can add some real weight to your Brand, yes social proof is the thing to go for !
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