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This is an awesome presentation by Janet Choi, who runs content and product marketing at Customer.io. In it, she gives a crash course on onboarding emails that includes 5 tips to start making your onboarding emails more effective.
Cool tips! I really like the first one about setting goals for your users at sign up so they have something to actually accomplish and then checking in with them to encourage progress. I think we so often forget about "success" once we get that initial sign up and kind of let users grow into inactivity.
Thanks for sharing.
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