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Push Notifications is an extremely useful tool to engage with your audience in real-time in a very personalized manner. Among other things, a robust push notification campaign helps increase repeat visits, direct traffic to best-performing content, announce offers and promotions.

However, many websites are not able to reap all the potential benefits of push notifications due to certain trivial mistakes. In this article, I’m going to talk about 5 ways you’re using push notifications the wrong way, and how to fix that.

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