Image optimization is an important step to achieving a better ranking, no less important than SEO for content.
Namely, with Google image search generating 27% of overall queries on a daily basis, it is crucial to use images on your website to promote your content. Google has recently updated its image search policies, adding the “Visit [the page the image appears on]” button instead of the previous “View Image” button.
Simply put, that means that everyone who clicks on the image will reach the page the image appears on, which makes supporting content extremely important. In this way, traffic to the target website increased dramatically, enhancing rankings and visibility.
Google is also working on new image recognition tools, such as Google Lens, with reverse image search, making image optimization even more important than it already is today.