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The secret is... your app will not sell itself unless you design it to sell itself.

But it goes beyond just ensuring the product is designed to convert... here are the five things:

  1. Attract the Right Audience

  2. Properly Manage Expectations

  3. Remove Barriers to Sign-up

  4. Drive Engagement & Investment

  5. Make it Easy to Buy

I go into a lot of detail on each in the article.