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1) Be direct
2) Use images
3) Use hashtags
4) Tweet on weekends
5) Include a call to action
Thank you for sharing @sean
I agree with @christhames29 as well about marketing automation and the focus on follower count. Recently I have started to view twitter as more of a tool for networking and commenting with influencers rather than marketing. What is your thought on this?
Is Twitter better for networking or marketing, or maybe a great tool for both?
Great response Alexander! Twitter is really the ONLY network that allows you to communicate with influencers without jumping through hoops or red tape like Linkedin or Facebook. You simply include them in a post utilizing their handle, which makes a handle a great networking tool all by itself. It's up to an individual to check their notifications and respond which gives you a better chance of communicating with that influencer. In my opinion, Twitter is also good for marketing for long as the content that you are marketing relates to your profile, your branding and with what you communicate on a daily basis with limited automation. It ultimately comes down to what you are selling and how much value that you can add to the needs of others.
Hey @lotvall thanks for checking the post out and grateful for @sean sharing it.
I like @christhames29 response that if the content being shared matches your profile/followers interests, it's a great marketing platform.
We've used it actively for our startup. Currently Twitter is on track to send us over 20,000 visits this month to our startups website and is helping us build our email database rapidly.
It has also helped us with reaching out to influencers that I'm sure will lead to other opportunities/partnerships in the future.
This is a good article and to further emphasize click rates, I think that on Twitter there are some LAZY networkers. People and brands want to automate everything just for a follower count. In this article I believe that the author should have placed more emphasis on Twitterlists and the quantitative quality of list building. If done correctly, this will get your more clicks! GUARANTEED!
Thanks Chris for the feedback on the article and we've since expanded another article just to cover lists alone. I use lists pretty actively personally and am starting to for our startup also. Totally agree some try to automate everything.
I completely agree with you @christhames29 the use of marketing automation has made tweets change from thoughtful conversation starters to robotic, generic musings.
I think the issue is that generally when you are trying to automate a bunch of posts, you are taking the opinion out. You post an article that most other people in your industry are posting, and you are doing so without a real voice or opinion why should I care?
I'd also like to bring up the suggestion of hashtags in this post - yes, using hashtags can increase engagement (the numbers have proven it for me) but the danger is using a hashtag that either no one uses or too many people use. Another misuse of the hashtag is if you say #Tuesday in a post referencing the day just for the hell of it. Any post that just replaces words with hashtags just seems stupid to me.
The time to use hashtags I think is to expand a discussion amongst a group. The best uses I've seen have been at events / conferences where you can see what all the attendees are discussing about. Hubspot has been able to do this very effectively at their Inbound conferences, for example.
Thanks for stopping by and reading our article Mason.
I'm also a huge fan of hashtags during conferences whether I'm there or watching from afar. I wasn't able to make Social Media World for example this year but picked up a great amount of content while jumping in on Twitter when I could. Recently been watching some conferences on Periscope which has been interesting.
Great stuff! Tweeting has become so relevant that if you connect with key stakeholders of each event, you can attend multiple events at once and cross-reference experiences. It's all about how we leverage the Twitter tool.
Yep, these are my golden rules too when it comes to tweeting, so I must agree with your post! Great job
Great tips thanks for sharing this!
Btw, there are many bots on Twitter, so if you post a tweet about something and add some hashtags, there might be many likes from bots (which personally I hate) because its hard to measure such things...
Very true! Hashtags can be hazardous. That's why it's important to choose uncommon hashtags that still relate to your industry with unique identifiers. Instead of using "#technology" or "#startups" (which are bot-tweeted keywords), use something more unique that would relate more to your topic or industry to get an accurate analysis.
Whats your verify keywords (that really works)?
Keywords I have yet to be auto-retweeted on: #GrowthHackers (believe it or not), #SproutChat, #BufferChat,#HootChat (Hey, I'm in a lot of chats! That's how I grow my network & outreach), #STEM (it's hit and miss, mostly hit though) — I try to stay away from well-known companies or products like Microsoft, Apple, Samsung, Google, iPad, Tablet, Desktop, or Smartphone.
ok, what would you say, me and my boyfriend workin on productivity app (iOs one), for super busy people, I take care for social media - especially Twitter, common hashtags connected with such topic, #productivity, #timemanagement #goals, #success its quite popular, when i try do measure such things or im looking for simmilar post - always my post are lost among twitter algorithm... Do no why. What would you do in that case? Should I change the way i post it, or change keywords?
A way around this would be to change the keywords, but this does not guarantee anything. You could take it a step further and create a hashtag that is so unique in all of your tweets that it can't be auto-retweeted. A step even further would be to start doing chats utilizing a unique hashtag while utilizing the same industry keywords without hashtagging those industry keywords. There are many different ways to combat this issue. You just have to be creative.
Great point @angeliquetoque and like @christhames29 mentioned sometimes the uncommon less "bot" hashtags work.
We're very active on Twitter and measuring this all the time. Sometimes we'll deal with the bots though with a popular Hashtag because it still sends us many relevant clicks also to our site. Still annoying though as you mentioned.
These are great tips! I would even expand a little more on the hashtag idea and suggest joining relevant Twitter chats. Build up a rapport with people who are already actively engaging in your niche on Twitter. Then when a question / topic is raised that is relevant to your content, you can share it in a natural way with a group that is already open to and engaged in that subject. Just be sure not to start spamming hashtags with your content. It may take a little more time and effort to do it the organic way but you will be reworded with relevant and engaged readers in the end.
Katy, you know what, I have seen this strategy in chats on Twitter but it definitely requires finesse & timing when posting your own content in a chat. I think it is important to familiarize yourself with the chat before posting your own content as well. Overall, great stuff though! I will be employing this strategy in my next tweet chat.
I agree, Chris. You have to be willing to put the time in. That will ensure that your goal is and comes across as genuinely helping and not pushing content.
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