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Artificial Intelligence or AI is no longer an alien term to marketers today. It has gone from being a futuristic tech trend to watch out for to a realistic component of modern marketing strategy, today.

Most savvy marketers, like you, consider AI to be the smartest wave of data-driven marketing. But, with conversational marketing gathering steam, you can no longer be reactive in terms of how you engage with your customers.

Here are some ways in which AI is helping marketers redefine their mobile marketing strategies.