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As you almost certainly know, copy is what sells.
That’s true in print, and it’s equally true on the web. A completely unstyled site with strong copy will sell infinitely more than a beautifully styled site with none. And since the average website is between 90 and 95% text, one leading expert wisely observes that “web design is ninety-five percent typography.”

  • AB

    Alex Birkett

    about 5 years ago #

    Never really thought about how much typography affects copy/readability, but D Bnonn gave some solid info in the article. Thanks for sharing.

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