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What exactly are deep links? They're a type of link that, when clicked on or redirected to, send users directly to an app instead of a website or a store. Essentially, deep links provide the ability to move between one type of experience to another.

Deep linking technology makes users' lives easy, but can it be used as an engagement tool in addition to acquisition? This article explores the question and comes up with five tips to use deep links for engagement.

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