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Top brands understand the benefits of Instagram marketing. According to a report from Simply Measured, 86% of these top brands had an Instagram account, compared with only 28% of all brands.

More and more companies are discovering the benefits of Instagram marketing. Recent studies have found that visuals play a central role in digital marketing. In fact, visuals influence consumer decision making in 93% of all purchases.

Does this mean that you can create an Instagram account tonight and wait for the sales to start rolling in? Unfortunately, no.

Instagram is a powerful network to reach new customers. That doesn’t mean that you won’t need to spend a lot of time and resources honing your strategy. You will have a learning curve on Instagram, just like any other digital marketing platform. The trick is to optimize your Instagram campaigns to reach your target market most effectively.

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