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They live at the intersection of product, sales, and marketing. They’re busy before, during, and after launch. They wear a lot of hats and juggle a lot of balls (and flaming sticks, and chainsaws, and knives). They’re product marketers. Ready to up your product marketing game? Check out these 5 tips for success in 2018 and beyond.

  • SE

    Sean Ellis

    over 1 year ago #

    There is a lot of confusion around Product Marketing, so it was great to see Sujan Patel tackle this topic. Not only did he provide a comprehensive guide to product marketing based on his own experience, he also included thoughts from several other talented product marketers. Highly recommended.

  • DJ

    Duncan Jones

    over 1 year ago #

    Great article David!

  • JC

    Jorge Castro

    over 1 year ago #

    Great post!

  • MM

    Mick Meaney

    over 1 year ago #

    Found this incredibly useful, thank you.

    Love they SWOT analysis, sharing this with my students.

  • VB

    Vipul Bansal

    over 1 year ago #

    Loved it! Especially as someone who is trying to make a shift to product marketing.

  • NR

    Nishant Rawat

    over 1 year ago #

    Quite an insightful article.

  • HJ

    Hiral J

    over 1 year ago #

    Very useful post. People still find it hard to define the PM role well and identify how critical it is to an organization.

  • JC

    Jonathan Clerk

    about 1 year ago #

    Every time I visit this blog, I found something interesting. Great understanding of product marketing.
    Thanks for sharing knowledge.

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