Email marketing is one of the most popular ways of communication with customers. Every day around the world people send 269 billions of emails. This crashing number can raise a question of whether it can be still an effective method of increasing sales. Nevertheless, 80% of retail professionals admit that email marketing is their greatest driver of customer retention. Additionally, 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Hence, there is no doubt that you should continue or start including email in your marketing strategy.
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