Even if the trend begins to slow down — we’re still talking trillions in e-commerce global online sales each year. Mobile shopping is now the norm. Customers typically conduct research on multiple devices before making the final purchase. These customer journeys may span weeks or months. So, how do you successfully connect the shoppers’ research phase with conversions and revenue — across channels and devices? Your marketing budget depends on it: Traditional approaches include somewhat isolated device-by-device analytics, which could be considered to be a limited inspection of the customer journey. Shifting to a customer-centric perspective examines (and seamlessly caters for) the entire, integrated journey from discovery to purchase. This is known as the omnichannel approach. In this post, you will discover five steps to decode the often complex multi-device, multi-channel conversion paths of your customers!