What if you only had to focus on one thing to grow your business? Something dead simple like Facebook’s seven friends in 10 days? If you could identify that one thing, growth would be simple. All you would need to do is optimize for that one behavior, over and over again, all the way to exponential growth. We call that one thing your “key growth metric.” When you find it, it’s like you have growth marketing superpowers. In this guide you’ll get a step-by-step process for finding your key growth metric — your one metric that if improved, over and over again, can fuel exponential growth. Once you find it, you’ll be able to focus your efforts and fire on all cylinders, well on your way to exciting gains.