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What if you only had to focus on one thing to grow your business? Something dead simple like Facebook’s seven friends in 10 days? If you could identify that one thing, growth would be simple. All you would need to do is optimize for that one behavior, over and over again, all the way to exponential growth. We call that one thing your “key growth metric.” When you find it, it’s like you have growth marketing superpowers. In this guide you’ll get a step-by-step process for finding your key growth metric — your one metric that if improved, over and over again, can fuel exponential growth. Once you find it, you’ll be able to focus your efforts and fire on all cylinders, well on your way to exciting gains.

  • MW

    Moriah Wiesner

    over 3 years ago #

    Wow, this is super insightful! I loved how you brought in the regression analysis piece. It is important to utilize this tool when analyzing the significance/strength of a variable in market research. Thanks for sharing your brain.

    • KK

      Kev Kaye

      over 3 years ago #

      You're welcome Moriah. The regression analysis is an important piece for validating the relationship between the key growth metric and actual business growth. Early stage companies may not have enough data to rely on a regression analysis, but it's critical for remaining data driven.

  • KC

    Kyle Chapman

    over 3 years ago #

    Such a great article. Thanks for sharing Kev.

  • DS

    Danavir Sarria

    over 3 years ago #

    Wow. Love this!

  • RH

    Rory Holland

    over 3 years ago #

    Excellent article, Kev. Some great info and insights! Thanks!

  • NT

    Nicole Trieste

    over 3 years ago #

    Interesting! Thanks for sharing!

  • SK

    Saurav Kumar

    over 3 years ago #

    Hey @kevkaye,

    Well its as simple as it sounds from the title.
    Key growth metrics can turn as powerful source to expand business and increase efficiency. It can help business to focus on customers behaviour and interest.
    If Customers feel connected to the product with own nature, they will be interested in that product/services.
    Thanks for sharing valuable article.
    With regards,
    -Saurav

  • BR

    Bob Redford

    over 3 years ago #

    Great Read Kev. Looking forward to your other future posts.

  • AA

    Anuj Adhiya

    over 3 years ago #
    • KK

      Kev Kaye

      over 3 years ago #

      Right on, thanks Anuj. This 5-step guide actually links to that piece, and tries to build on top of it.

  • VB

    Vitor Barbosa

    over 3 years ago #

    Thanks, Kev. Very insightful piece.

    I'm thinking that even if your startup is not at Product/Market fit yet, this process will speed up your validation cycles.

    Ex.: Data might imply that customers want X problem solved, but when you start trying to grow your user base around that problem, your growth may stall and the process might point you to a pivot (steps 4 and mostly 5, when 4 gives you a false positive).

    What do you think?

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