Do you have a growth marketing team in your business?
If you’re trying to drive growth for a business, then you have more than likely heard all about growth hacking, and growth marketing.
No, there’s no actual “hacking” of sorts, think of it more like data-driven marketing that’s aimed at delivering growth to a business. In short, growth marketing is the process of designing and conducting experiments to improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can use to achieve that.
Growth marketers are specialized, and have a number of specific skills that allow them to do their job. Typically, growth marketing is an analytically minded function that focuses more on the data side of marketing than the creative aspects.
Below, we have outlined five of the skill sets that you should have on your growth marketing team…