Good relationships are built on communication and trust, so what makes relationships with your customers different?
Working with customers means you are in the business of establishing strong customer relationships early on and managing certain expectations to achieve your customer success driven goals.
However, professional partnerships aren’t always so cut and dry.
In addition to what the customer sees and experiences – phone calls, emails, customer meetings, contract negotiations – there is an entire sea of data and information that you need to wade through and decipher to properly understand if this customer is completely satisfied with your product and with your relationship.
In this article, I will discuss how you can accurately measure and gauge your customer relationships so that you can improve your current and future customer relationships and increase your customer retention rate.
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