Why is it hard for SaaS businesses to reach profitability? Their greatest strengths can also be their greatest weaknesses. SaaS businesses have high upfront acquisition costs reflecting, sales and marketing, research and development, hosting infrastructure and customer support.
So how do we change the math, and unlock the value that SaaS promises?
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Steven Pesavento
Particularly liked this nugget:
"Insider Tip: Ask for company size (e.g. number of employees) on your signup form to automatically assign large company leads to direct sales and success reps, and small companies to self-service or 1:Many channels. "
Michael Kawula
I did also. For us we don't need to know # of employees, but if I have an Agency or SMM using our 14-Day free trial, it would help knowing that earlier on to provide some extra service. Going to implement this immediately.
Ed Shelley
Yep that's actually a great tip. Although we put a lot of focus on asking as little as possible during signup, I think fields like this really help further down the line.
jonah engler
Thanks for sharing your secrets :)
Muhammad Saad Khan
These are some great tips. Will definitely help us going from 3000 customers to 30000 in next two years.