I've done a bunch of email outreach for a variety of reasons, from content promotion and link building to strategic partnerships, sales, and more. I'd consider myself pretty good at it. I've also received a ton of email outreach due to, for a time, holding the editorial keys at CXL and now being at HubSpot (you get lots of sales pitches when you have a firmographic profile like that). So, I looked back at the underlying rules of my outreach and came up w/ a few rules I follow: -Talk like a human talking to a human -Save time, but not at the expense of quality -Don’t beat around the bush -Don’t treat people like they’re stupid -Follow up a few times but don’t be obnoxious Also, add value, but that's obvious. Hope this guide helps you do email outreach, get better results, and put out less email pollution into the world!