Most organizations rely on sophisticated customer relationship management (CRM) tools to manage their orders and revenue and organize business flows.
Implementing CRM solutions modernize sales processes for organizations and improve their customer experience by empowering salespeople to accelerate the sales cycle and get more control over opportunities.
Organizations are well aware of the fact that the right CRM tool can completely transform their sales workflow and accelerate productivity which is why many organizations have a CRM tool. Unfortunately, investment in a CRM alone doesn’t equal broad user adoption.
According to CSO Insights, only 40% of businesses claim a 90% CRM adoption rate, while the majority of businesses struggle to encourage system adoption. We can conclude that implementing a CRM system in your organization will not always lead to a success story.
To turn the tables around, organizations need to get to the root cause of this failure, that is, low user adoption. The sad truth is that even with the aim of improving efficiency and productivity, the CRM projects often fail to translate into real-world usage by the people most likely to benefit from them.