In digital analytics, the quality of your questions determines the usefulness of your answers. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In any field, it’s important to be critical. But in digital analytics, it’s crucial. This article goes over 5 important and powerful questions with which you should approach digital data.