In the interview, Lauren Bass dug into the question of what growth looks like at different stages in a start up’s life cycle. So put your growth marketing pants on and let me walk you through Morgan’s take on the key stages, and related inflection points, in a startup’s growth trajectory.
1) Problem/Solution Fit
2) Minimum Viable Product (MVP)
3) Product/Market Fit
a– Language/Market Fit
b– Funnel Optimization
c– Channel/Product Fit
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