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In the interview, Lauren Bass dug into the question of what growth looks like at different stages in a start up’s life cycle. So put your growth marketing pants on and let me walk you through Morgan’s take on the key stages, and related inflection points, in a startup’s growth trajectory.

The Stages

1)       Problem/Solution Fit

2)       Minimum Viable Product (MVP)

3)       Product/Market Fit

          a– Language/Market Fit

          b– Funnel Optimization 

          c– Channel/Product Fit

4)      Scale

5)      Maturity

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