No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more products. For bloggers, it’s simply a matter of knowing where their traffic is coming from, how to get more of it, and also how to better engage with their audience. On an affiliate or internet marketer side, it might be about converting visitors into leads and always keeping an eye on conversions. Analytics are everywhere and depending how you track and manage them, they can quickly take over your business—and sometimes even your life! However, it’s not like you want to inundate yourself with mountains of spreadsheets, data points, and TPS reports where it’d take you a lifetime to make sense of any of it. To get the most of your data, you need to have better data management tools. These five tools can help you take your business to the next level.