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To build an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the right images for Instagram. You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels. Find out in this post how to do just that and get the most benefit from Instagram for your business!

  • EE

    Erik Emanuelli

    about 3 years ago #

    Visual content always attract more attention, engage and converts more.
    I started to use Instagram since when the app was introduced, but I'm recently focusing on building my followers there.
    Awesome share, Kristi! Loved the tips mentioned in this post.

    • ND

      Nadav Dakner

      about 3 years ago #

      A picture is worth a thousand words! :)

      And a "real" picture is worth much more than a fake picture. This is because authentic pictures demonstrate real-life experiences and look natural. They convey trust and people tend to connect with them better.

      Yotpo found that 77% of shoppers who prefer authentic customer photos to professional photos!

      • DL

        David Leonhardt

        about 3 years ago #

        Yotpo's stats make sense. I get so annoyed as all the stock photos on blogs and business websites. Real photos, action shots, real people - that's what counts.

      • EE

        Erik Emanuelli

        about 3 years ago #

        That's an interesting statistic there.
        I prefer authentic and real photos than photoshopped ones.

        I think people identify themselves into those authentic images, that's why they tend to connect with the brand better.

      • DA

        Deborah Anderson

        about 3 years ago #

        I agree @nadavdakner We say that quote so many times, but it is really true. It has been proven over and over in research. And, Instagram has improved over time. We started using it in business before there were Instagram videos and felt like I was the only one at the time. Yay! The community of Instagram business users is growing!

      • SH

        Stacy-Ann Hayles

        about 3 years ago #

        After a traumatic experience with a stock photo being presented as a customer service rep today, I'm inclined to agree. Something about real photos makes brands feel more...personal and realistic. And I definitely see where that has helped brands on IG.

  • ES

    Edward Stephens

    about 3 years ago #

    I really like Instagram - there is definitely a vapid layer to it with Like4Likes and people just grooming to get followers.

    However, you can build some really great brand awareness if you're smart and it's an inoffensive way to remind customers your there.

  • EM

    Eren Mckay

    about 3 years ago #

    Instagram truly has grown so much and businesses shouldn't ignore it when creating a strategy. I like the idea of retargeting and using images in ads that have already gotten traction.
    I've tested images on Twitter and Facebook and then used them for ads and the results were great.

    • GG

      Gail Gardner

      about 3 years ago #

      My thought is that there will be opportunities for freelancers to handle smartphone and mobile related networks like Instagram because some (like me) aren't interested in doing it. I hope someone volunteers to be my Instagram expert.

  • KV

    Kayleigh Vanandelmdy

    about 3 years ago #

    I usually go on Instagram for any news and tips.

  • LS

    Lisa Sicard

    about 3 years ago #

    Thanks Kristi for this informative piece on how Instagram can work well for marketing products and the examples that you shared were awesome. I've been using it for years but mostly for fun and not for sales generation. Does it well work too for non products like services and such?

  • JM

    James McAllister

    about 3 years ago #

    Instagram has been huge for us, and we don't even have a large following yet. UGC in particular has been great at building brand awareness and product exposure.

    The benefits here are very real, especially for entrepreneurs working in design-centric markets, or markets that are prone to social sharing. I've got a lot better grasp on Instagram than I do Pinterest but I feel they share a lot of the same benefits too.

    A bit off topic, but I do worry about Instagram reach declining in the future after what's happened with Facebook. They're already changing up the newsfeed algorithm and I fear it will be pay to play in the future.

    • GG

      Gail Gardner

      about 3 years ago #

      Every platform gives more in the beginning and then starts taking it away. More benefits go to early adopters.

  • LR

    Lorraine Reguly

    about 3 years ago #

    I rarely use Instagram. I have a hard time navigating it on my phone. But that's because I am not too techie. LOL

    But I do like posting pics on Facebook! ;)

    Also, it's tough to market writing services. How do YOU do this on Instagram, Kristi?

  • RB

    Ryan Biddulph

    about 3 years ago #

    Bringing users into the fray is the way to go Kristi. Love that approach. My IG has been dead because I focus on blogging, Twitter and Facebook, with heavy guest posting too. I'd need to get a new mobile device because my old Android tablet went kaplunk and my new KitKat is older skool, and not IG compatible. When I feel the pull I'll buy a new tablet and jump in with both feet. Thanks for the smart share.

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