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A mental model is a framework that we use to make decisions, explain concepts, or make sense of the world. Understanding mental models helps you increase self-awareness in the cognitive principles behind what you think and why you think them. For product managers, this practice is especially important. Product managers aren’t developers, marketers, or salespeople. They’re a little bit of each. PMs don’t just have to understand and eliminate their own biases—they have to dig in and understand what makes their users tick. In this post, Hiten Shah discusses some of the mental models he's found most valuable for each stage of growing a product, and how to apply them.

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