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Mental models are frameworks and principles that help you make decisions. They don’t provide answers, but they do provide new ways to approach old problems.

Try running a few problems through the same mental model and see if it changes the way you think about those problems. You might find a new solution, but you’ll almost definitely level up your thinking—and this is where the real value is.

The mental models below aren’t specific to content marketing, but we’ve found them to be particularly useful in our work. We hope you will too.

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