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A lead magnet promises something of value to a lead in exchange for their contact information. Once you have their contact information, it’s easier to convince leads to come back to your page and buy something.

When you figure out what your audience needs and values, create a lead magnet that incorporates the following ideas and gets leads to take action.

Let’s take a look at lead-magnet ideas and how to choose which one to use based on audience needs and values.