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Since times immemorial, sales teams have strived to improve the flow of leads through the sales funnel, ie., to enable the seamless transition of a prospect from the awareness stage to becoming a customer. Yet, we see that sales funnels at several organizations tend to fail. To create a sales funnel that works for your organization, you need to understand that customers don’t necessarily follow a sequence, moving from one stage to another. Typically a customer interacts with a brand or an organization across several touchpoints before making a purchase decision.

So, it makes a lot of sense to look at the thought process that needs to go into building your sales funnel right from building your landing page to creating an offer to cross-selling and more

Read on further to explore the 5 key steps to build your sales funnel