When used in tandem, influencer marketing can impact your PR efforts in a huge way. This is because influencer marketing has the human element that PR lacks - it encourages new audiences to trust your brand quickly.
By "borrowing" other people’s audiences, you piggyback off of their community and align yourself with their credibility.
It may sound simple, but in order to incorporate influencers in your PR activities well, you need to be resourceful, on top of the latest trends, and very organised.
In this blog post, we're going to show you 5 tools that you can use to kickstart influencer marketing in your PR program.
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