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Software as a Service (SaaS) and Search Engine Optimization (SEO) can be described as two of the fastest-paced industries today. Keeping up with trends and techniques in these specialisms (those actually confirmed to reap rewards!) can be extremely challenging.

For this very reason, the author gathered five inspiring SaaS founders, CEOs, and marketing professionals at the very top of their game — and their colossal, incredibly-useful insights to help your brand gain sustainable organic traction in 2018.

In summary: SEO strategies for SaaS companies that really work. In real life. Right now. For SaaS companies of all sizes.

So, how exactly do you get noticed as a modern SaaS company? How do you escalate steadfast revenue this year and onward?

Brace yourself for the following material. It contains step-by-step SEO advice, revenue-boosting substance — along with heaps of evidence (plus some handsome headshots).

Get ready to feed your SaaS business some organic rocket fuel to shoot up the Google SERPs (and remain there) faster than you can say pay-per-click…

  • DG

    Dana Gore

    10 months ago #

    Great info!
    #4 would be the one I'd focus in on (for me, personally).
    Anything that helps integrate the blog into the main website for traffic is probably what I'd want to learn more about.
    All useful tips here - you'll have a variety of people needing to implement different methods, so I'm sure these would work together harmoniously as well.

    • SH

      Sam Hurley

      10 months ago #

      Thanks so much, Dana :)

      Indeed ... Such a simple yet highly effective SEO 'juice' funneling method that many are not aware of when launching a website!

      The guys did a tremendous job; incredible tips here! :-O

      Combine the pack and you'll be well on your way to ranking highly...

      Speak to you soon!
      Sam :)

    • EE

      Erik Emanuelli

      10 months ago #

      Yep, Dana! That point grabbed my attention too!
      I recently invested in an old domain (https://gifsboom.net/) and added a blog (https://gifsboom.net/blog/). I would really know the difference in rankings between placing it in a sub-domain or a sub-folder.

  • SH

    Sam Hurley

    10 months ago #

    Thanks a bunch for sharing this one with the wonderful peeps at GH, Erik!!

    Which expert SEO method *really* grabbed your attention? #Intrigued :D

    Catch you soon!
    Sam

    • EE

      Erik Emanuelli

      10 months ago #

      How can you write such informative content, Sam! :O
      Strategy #2 is interesting. I'm going to test it on my main blog. I'll add new useful, updated content to one of my old posts. I want to check the results, then!

      • SH

        Sam Hurley

        10 months ago #

        Thanks for your feedback, Erik! I try my very best — Glad it pleases!!! :D

        Let me know results after you test ... I love this tip from Michael, because it's so straightforward and relatively quick! PLUS it means your content is truly evergreen.

  • BP

    Brenda Pace

    10 months ago #

    Hey @erikemanuelli ! Another slam dunk for our buddy, @sam_hurley!

    SEO continues to baffle my brain. I mean, I really do try, most of the time. There seems to be a lot of effort to put into it and I'm just ready to hire someone to do it for me. :)

    Personally, I like strategy #2. Seeing that a post is doing well in search and updating it to move it on up is a marvelous idea. However, using those links was a marvel idea.

    Thanks for sharing this, Erik and thank you for writing it, Sam! Great goodies!

    • EE

      Erik Emanuelli

      10 months ago #

      Sam is always able to create astonishing useful content!
      I'm planning to add more content on one of my most popular posts at nopassiveincome.com Let's see if I can improve even more its rankings.

    • SH

      Sam Hurley

      10 months ago #

      Cheers Brenda, my friend!!! xD #SEOSlamDunk

      It's certainly A LOT to keep up with ... Especially for everybody who isn't a colossal brand with tonnes of resource! :-O

      A full-time job, without a doubt...

      I simply can't choose which method I liked best — They are all so damn impressive!!! Each with their own perspective and wins.

      If you hire somebody, definitely ensure they take action on all 5 ;-D

      Thanks A BUNCH for reading and leaving your lovely feedback, my friend!
      Sam :o)

  • MD

    Mahesh Dabade

    10 months ago #

    To be honest, it is very difficult to decide which strategy is the best of all the ones you have mentioned, all of them seems to work perfectly well. But I particularly like the keyword strategy part. Theory + testing, this is what I also believe. Keyword research for the right audience will surely drive the traffic and this has been proved in your case study :). However, I did not consider Google search console is this useful now I got a clear vision of how effective keyword research can be done :)

    Thank you :)

    • EE

      Erik Emanuelli

      10 months ago #

      Keyword research works like a charm, if done well. It may seem boring and time consuming, at first, but it really pays off, later.

      • SH

        Sam Hurley

        10 months ago #

        Going in blind otherwise, Erik! #Agreed

        Shooting in the dark rarely works ... **Especially** when it comes to SEO!!! It's a data-driven game, as Konstantine clearly demonstrated!

    • SH

      Sam Hurley

      10 months ago #

      Cheers, Mahesh! The experts really brought some amazing insights to the table...

      All 5 methods combined, paves the way to a solid SEO strategy!

      I loved how Konstantine dived deep into the process of gathering query / other data from Search Console ... What a legend! :o)

      Thanks for reading + commenting here!
      #KeepExperimenting
      Sam

  • SA

    Swadhin Agrawal

    10 months ago #

    Hi Erik, thanks for sharing this amazing article.

    As a blogger, you'd agree that we always get to read the same old rehashed content about SEO where same backlinks, keywords etc are taught but this article opened up new dimensions for me.

    Loving the insights specially the getting content with AI's help part. Other tips were also so awesome. Bookmarked (I rarely do) and will be reading again.

    Best,
    -Swadhin

    • SH

      Sam Hurley

      10 months ago #

      Swadhin! ABSOLUTELY. This is EXACTLY why I selected these guys for the job, and gave them a solid brief.

      There's just too much vague SEO material out there ... Stuff that leaves you thinking, "Ermmm okay, so ... What now?"

      My mission is to change this!!!

      With the help of these specialists, we are already halfway there :-)

      Thanks for your AWESOME feedback / love, pal! #Appreciated
      Sam :D

    • EE

      Erik Emanuelli

      10 months ago #

      Sam nailed it with this post!

      It's amazing how AI is evolving in these years. I'm excited to see what future will bring.

  • RC

    Reginald Chan

    10 months ago #

    Hi Erik,

    Great info! I can't agree with point #3 (just saying)!

  • GS

    Gaurav Sharma

    10 months ago #

    Thanks for sharing it Erik, another great article from Sam hurley :) Great to see Mike sharing his view too.

    Inevitably, many SaaS products are subscription-based or involve ongoing commitments. A few may be monthly and other for years. Regardless of your revenue model, make sure to track your SEO beyond the basic conversion value. The value of organic search (or any marketing channel) may be much larger than the initial sales.

    For example, suppose a monthly subscription to your product/software which costs 30 USD/month, and visitors are transformed through organic search. Does that mean the ROI is 30? Well, let's say that the consumer/subscriber is still part of your subscription list for 3 more years. In this instance, the real ROI for organic search is 1080$ dollars (minus any SEO cost).

    Make sure you track the lifetime value of your subscriber/consumer who are converting on your different marketing channels to determine the ROI and value of these channels.

    • EE

      Erik Emanuelli

      10 months ago #

      Nice considerations, Gaurav.
      That is true for any other online businesses. Organic traffic/visitors are the most converting ones.

    • SH

      Sam Hurley

      10 months ago #

      Thanks for your time, kind words + immensely thoughtful reply, Gaurav! :D

      SO GLAD you touched on this ... My next piece (SaaS CRO) is opened with exactly this in mind (you must have a sixth sense)!

      Keep a look out for it at the beginning of next month, my friend! 0_o

      Recurring revenue is the lifeblood of many SaaS businesses — Therefore, lifetime value should be the core point of analysis when measuring direct ROI **and** channel attribution!!! #WORD

  • NU

    Nitin Upparpelli

    10 months ago #

    I visited your website but honestly I didn't liked the site layout. But the content was too good and I have bookmarked it for my future reference. Just wanted to know did you built your site on WordPress ??

    • SH

      Sam Hurley

      10 months ago #

      Glad to hear you enjoyed it, Nitin! :o)

      The website isn't mine — And yes, it is built on WP, from what I can see.

      Thanks for leaving your feedback! #Appreciated
      Sam :D

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