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Continual product improvements aren’t nice-to-haves—users expect regular upgrades to their in-product experience and, with an ever-growing range of alternative products available, they’re fully prepared to churn if you don’t deliver.

You probably knew that, which is why your product team is hard at work building, testing, and shipping bug fixes and new features.

But like the old “if a tree falls in a forest” adage, if those improvements aren’t accompanied by effective product release notes, did they even happen?

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