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It's hardly news that Google won't disclose the ins and outs of its ranking algorithm. But apparently, some of the things they do say aren't necessarily true either. In today's article, I've put together 5 biggest myths about SEO spread by the search engine and looked for real-life evidence to support (or debunk) each.

  • Is it true that old-school link building tactics don't work anymore?
  • Do SERP click rates have an impact on rankings?
  • Are keywords as important today as they were 5 years ago?
  • Does Google use social signals in its ranking algorithm?
  • And do keyword-rich anchors still work after Penguin?

Why don't we do some Google mythbusting and find out?..

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